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The traditional industrial model — make it, sell it, forget it — is giving way to a new paradigm of "perpetual machines": always-on lifecycle value loops where value creation extends well beyond the point of sale. This paper, jointly authored by Deloitte and Databricks, presents a strategic and technical blueprint for how original equipment manufacturers (OEMs) and Tier 1 suppliers in industrial products, construction equipment, and automotive can transform their aftermarket operations from reactive break-fix support into a proactive, AI-agent-enabled engine of growth and financial resilience.

The paper establishes the business case for this transformation: aftermarket services now generate one-third of total income in industrial segments, grow 10% faster than new equipment sales, and command gross margins of up to 50% on spare parts. Companies that successfully operationalize this shift achieve a 2× higher Total Shareholder Return (TSR) than peers, while realizing 30–35% reductions in cost-to-service through AI agents and predictive maintenance. Learn what C-level actions to take today.